According to the sleeper effect phenomenon
A)the impact of a persuasive message diminishes over time.
B)people subconsciously retain advertising messages that they see moments before sleeping and rehearse them in their sleep.
C)the impact of a persuasive message from a low-credibility source can increase over time, since the message content becomes disassociated from the source.
D)with the passage of time, the impact of a persuasive message from a low-credibility source can decrease, since people forget the content of the message.
E)people instinctively disassociate a low-credibility source from the message when they are paying less than full attention to the message.

Question

Quizplus · Accepted Answer

The sleeper effect phenomenon suggests that the impact of a persuasive message from a low-credibility source can increase over time, since people tend to disassociate the message content from the source. As a result, the message may become more persuasive and effective, even though the source of the message is considered unreliable.

According to the Sleeper Effect Phenomenon