Consumer skepticism of endorsements is reduced when a celebrity endorses many products.

Name: Consumer skepticism of endorsements is reduced when a celebrity endorses many products.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Consumer skepticism of endorsements is actually increased when a celebrity endorses many products because it can be seen as insincere or motivated solely by financial gain. Consumers may perceive the celebrity as less trustworthy and authentic in their endorsements.

Consumer Skepticism of Endorsements Is Reduced When a Celebrity Endorses