A print ad for Apple Cider Vinegar Diet used the headline, "Maybe Eve was on to something." This is an example of a(n)
A)direct headline.
B)indirect headline.
C)subhead.
D)jingle.
E)noise.

Question

Quizplus · Accepted Answer

The headline is indirect because it does not explicitly mention the product or its benefits. Instead, it uses a cultural reference to intrigue and entice the audience to read further.

A Print Ad for Apple Cider Vinegar Diet Used the Headline