Many advertising experts consider the most important part of a print ad to be the:
A)headline.
B)subhead.
C)layout.
D)body copy.
E)needledrop.

Question

Quizplus · Accepted Answer

The headline is usually the first thing a reader sees when looking at a print ad and needs to be attention-grabbing to draw the reader into the rest of the ad. It should convey the main message or benefit of the product or service being advertised in a clear and concise way.

Many Advertising Experts Consider the Most Important Part of a Print