Research has shown that the first thing people look at in a print ad is the
A)illustration.
B)visual.
C)body copy.
D)subhead.
E)headline.

Question

Quizplus · Accepted Answer

The headline is the most important element of a print ad as it's the first thing people look at and determines whether or not they will continue reading. Research shows that headlines are read by at least 5 times as many people as the body copy, which makes it the best choice for the answer.

Research Has Shown That the First Thing People Look at in a Print