Steve Oakes found that increased congruity between _____________ and advertising with respect to variables like mood, genre, score, image, and tempo contributes to communication effectiveness of an advertisement by enhancing recall, brand attitude, affective response, and purchase intention.
A)headlines
B)music
C)slogans
D)scripts
E)layouts

Question

Quizplus · Accepted Answer

Steve Oakes found that increased congruity between music and advertising contributes to communication effectiveness of an advertisement by enhancing recall, brand attitude, affective response, and purchase intention.

Steve Oakes Found That Increased Congruity Between _____________ and Advertising