Question 1

Woodlot Inc.is a furniture manufacturing company that has recently started its operations.It employs promotional strategies to create brand awareness and stimulate demand for its products.Since the company is still in its inception, it also wants to use a support medium that can point consumers in the direction in which they can purchase furniture for their household.Which of the following support media is best suited to Woodlot's purpose?

Accepted Answer

Yellow Pages advertising is best suited for Woodlot's purpose as it is a support medium that consumers use when they are actively looking for a particular service or product. It will direct consumers to Woodlot's location or website where they can purchase furniture for their household. Specialty advertising, aerial advertising, movie theater advertising, and transit advertising may promote brand awareness but do not provide a direct means for consumers to purchase Woodlot's products.

Question 2

Ether Inc., an electronics manufacturer, offers T-shirts with the company's logo on them free of charge to its customers.Ether believes that this will help promote the company's products and attract more customers.This is an example of

Accepted Answer

This is an example of specialty advertising, which involves offering promotional products, such as T-shirts with a company's logo, to help promote the company's products and attract more customers. Specialty advertising is often used as a cost-effective way to increase brand awareness and loyalty.

Question 3

Which of the following is a disadvantage of promotional products marketing?

Accepted Answer

One of the biggest disadvantages of promotional products marketing is the possibility of market saturation. If everyone is giving away the same type of promotional item, it's likely that consumers will eventually have too many of that item and it will lose its effectiveness as a marketing tool. This can also lead to a decrease in the perceived value of the promotional product and can create a negative association with the brand.

Question 4

Which of the following is an advantage of outdoor advertising?

Accepted Answer

The geographic flexibility is an advantage of outdoor advertising as advertisers can choose the exact location of their ad to target a specific audience. This allows for more precise targeting and can increase the effectiveness of the ad. The other options are not advantages of outdoor advertising - A is more suited for print or digital media, B is often not the case as outdoor advertising can be expensive, C is not applicable as waste coverage can also occur in outdoor advertising, and E is not an advantage as limited exposure means the ad is not seen by as many people.

Question 5

Which of the following support media should be employed if the objective is to achieve high levels of retention and make the communication a frequent reminder of a company's name and message?

Accepted Answer

Advertising specialties, also known as promotional products, are items such as pens, mugs, and t-shirts that have a company's name and message imprinted on them. These items are often given away as freebies to customers or distributed at events. They are a great way to achieve high levels of retention and make the communication a frequent reminder of a company's name and message because people tend to keep and use them for a long time.

Question 6

As a part of its corporate strategy Helios Inc., an automaker, offers business gifts such as key chains, planners, and T-shirts to its customers for their patronage.In this scenario, Helios is using _____

Accepted Answer

Helios Inc. is using promotional products marketing by providing business gifts such as key chains, planners, and T-shirts to its customers for their patronage.

Question 7

Which of the following support media should be employed if a consumer has already been provided with information about services offered by a company and now requires a directional medium?

Accepted Answer

Yellow Pages are a type of directional medium that consumers use to find specific business information, like addresses and phone numbers. If a consumer already knows about the services offered by a company and just needs to locate them, Yellow Pages would be the most appropriate support medium to use.

Question 8

Which of the following is an advantage of outdoor advertising?

Accepted Answer

Outdoor advertising is able to reach a wide coverage of local markets.

Question 9

Cumulus Corp.wants to generate goodwill among its customers.It aims at gaining a favorable impression that can positively impact its sales and revenues.Which of the following forms of support media can help Cumulus attain its desired outcome?

Accepted Answer

Promotional products marketing involves giving away free items with the company's name or logo on them, such as pens or tote bags. This can help create a favorable impression among customers and promote goodwill towards the company.

Question 10

Which of the following support media provides advertisers with wide coverage of local markets and high levels of frequency?

Accepted Answer

Outdoor advertising, such as billboards and transit ads, can be strategically placed in local markets to reach a wide audience and achieve high levels of frequency. Specialty advertising and in-flight advertising are more targeted and do not typically offer the same level of coverage. Print media and in-store advertising may also have local coverage but may not have the same frequency as outdoor advertising.

Question 11

Fervor Inc., a leading women's clothing line, has printed its company name and logo on ballpoint pens, calendars, and key rings.As part of its promotional strategy, customers of Fervor are offered these items as complimentary gifts.These items are referred to as

Accepted Answer

These items are referred to as advertising specialties because they are promotional items branded with a company's name or logo given away to promote the company.

Question 12

Ourea Inc., a financial consulting company, distributes free stationery items like ballpoint pens, notepads, and file covers with the company logo to its customers.These items are known as

Accepted Answer

Advertising specialties are promotional items given away to advertise a company, brand, or event. These items, such as ballpoint pens, notepads, and file covers with the company logo, are intended to keep the company's name in front of its customers.

Question 13

Which of the following is an advantage of promotional products marketing?

Accepted Answer

Promotional products are tangible items that people can touch and use every day. They tend to have a longer lifespan than other forms of advertising, which means that people are likely to see your message repeatedly over time. This leads to a higher rate of recall for your company's name and message.

Question 14

Outdoor advertising would best be suited for a company whose communication objective is to

Accepted Answer

Outdoor advertising, such as billboards and bus stop ads, are effective in attaining brand awareness as they are highly visible and reach a large number of people. They are not typically suited for explaining complex product advantages, creating attitude change, stimulating product trials, or expanding exposure time.

Question 15

Which of the following statements is true of measurement in promotional products marketing?

Accepted Answer

While promotional products marketing is a widespread and effective method of advertising, there is no established ongoing audience measurement system for it. Reach and frequency are difficult to measure, and companies may use indirect measures such as response to direct-mail advertising that includes promotional products or social media engagement. Q-score is not a common measurement tool for promotional products marketing. Companies that use promotional products are interested in creating goodwill, but they also expect to see a return on their investment in the form of sales or increased brand awareness.

Question 16

_____ advertising is considered a directional medium because it points consumers toward where their purchases can be made rather than creating awareness or demand for products or services.

Accepted Answer

Yellow Pages advertising is a type of directional advertising because it provides consumers with information on where to find specific products or services. It is typically used by businesses that rely on local customers and want to provide a clear means of contact.

Question 17

_____ is a medium of advertising, sales promotion, and motivational communication employing imprinted, useful, or decorative products that are distributed free.

Accepted Answer

Specialty advertising refers to promotional products that have a company's name, logo, or message imprinted on them. These products are given away for free to customers and potential customers to promote the company's brand and encourage sales. Examples of specialty advertising products include pens, keychains, T-shirts, and mugs.

Question 18

Products such as free pens, calendars, and coffee mugs featuring a company's name and used as promotional tools are referred to as

Accepted Answer

These items are typically customized with a company's name or logo and given away for free as a way to promote the business. They are often used as giveaways at events or as part of a marketing campaign. The term "advertising specialties" is also sometimes used interchangeably with "promotional products" or "promotional items."

Question 19

Which of the following is a disadvantage of transit advertising?

Accepted Answer

Transit advertising can be affected by the varying mood of the audience, as people may be preoccupied or distracted while commuting, impacting their receptiveness to ads.

Question 20

Which of the following is an advantage of indoor transit advertising?

Accepted Answer

Indoor transit advertising benefits from a long length of exposure because passengers are often in a confined space for extended periods, allowing them to view the advertisements multiple times.

Quiz 13: Support Media

Ether Inc., an electronics manufacturer, offers T-shirts with the company's logo on them free of charge to its customers.Ether believes that this will help promote the company's products and attract more customers.This is an example of

Which of the following is a disadvantage of promotional products marketing?

Which of the following is an advantage of outdoor advertising?

Which of the following support media should be employed if the objective is to achieve high levels of retention and make the communication a frequent reminder of a company's name and message?

As a part of its corporate strategy Helios Inc., an automaker, offers business gifts such as key chains, planners, and T-shirts to its customers for their patronage.In this scenario, Helios is using _____

Which of the following support media should be employed if a consumer has already been provided with information about services offered by a company and now requires a directional medium?

Which of the following is an advantage of outdoor advertising?

Cumulus Corp.wants to generate goodwill among its customers.It aims at gaining a favorable impression that can positively impact its sales and revenues.Which of the following forms of support media can help Cumulus attain its desired outcome?

Which of the following support media provides advertisers with wide coverage of local markets and high levels of frequency?

Fervor Inc., a leading women's clothing line, has printed its company name and logo on ballpoint pens, calendars, and key rings.As part of its promotional strategy, customers of Fervor are offered these items as complimentary gifts.These items are referred to as

Ourea Inc., a financial consulting company, distributes free stationery items like ballpoint pens, notepads, and file covers with the company logo to its customers.These items are known as

Which of the following is an advantage of promotional products marketing?

Outdoor advertising would best be suited for a company whose communication objective is to

Which of the following statements is true of measurement in promotional products marketing?

_____ advertising is considered a directional medium because it points consumers toward where their purchases can be made rather than creating awareness or demand for products or services.

_____ is a medium of advertising, sales promotion, and motivational communication employing imprinted, useful, or decorative products that are distributed free.

Products such as free pens, calendars, and coffee mugs featuring a company's name and used as promotional tools are referred to as

Which of the following is a disadvantage of transit advertising?

Which of the following is an advantage of indoor transit advertising?