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What Is a Buyer Most Likely Experiencing When He or She

Question 1

Multiple Choice

What is a buyer most likely experiencing when he or she examines his or her own memory and knowledge about a product or service that is gathered through past experiences?


A) An external locus of control
B) An impulse buying decision
C) An external search for information
D) An internal locus of control
E) An internal search for information

Correct Answer:

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