Brand repositioning is the strategy used by marketers to change a brand's name without realigning the brand's core emphasis.

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Brand repositioning is the strategy used by marketers to change a brand's core emphasis or positioning in the market, without necessarily changing its name. It is about changing the perception of the brand in the minds of consumers, and can involve changes to the brand's messaging, visual identity, product offerings, or target audience.

Brand Repositioning Is the Strategy Used by Marketers to Change