A graph shows consumer perceptions of various automobiles on the two dimensions of sportiness/conservative and classy/affordable.This sample of consumers felt Porsche was the sportiest and classiest of the cars in the study.They felt Plymouth was the most practical and conservative.Porsche is the ideal product when it came to classiness and sportiness, which is represented on the graph as a(n):
A)PSYTE cluster.
B)ideal point.
C)VALS™ cluster.
D)introductory point.
E)target market.

Question

Quizplus · Accepted Answer

An ideal point on a graph represents the perfect combination of attributes for a product. In this case, the ideal point for Porsche is at the intersection of sportiness and classiness, as perceived by the consumers in the study.

A Graph Shows Consumer Perceptions of Various Automobiles on the Two