Consumers buy many products and services because of their primary motivations-that is, how they see themselves in the world and how that self-image governs their activities.

Question

Quizplus · Accepted Answer

Consumers' self-image and how they see themselves in the world can have a significant impact on their purchasing decisions. This is why marketers often tailor their messages and branding to align with their target audience's self-perception and values.

Consumers Buy Many Products and Services Because of Their Primary