Which of the following types of segmentation groups consumers based on the benefits they derive from products or services, their usage rate, their user status, and their loyalty?
A)Differentiated segmentation
B)Behavioural segmentation
C)Geodemographic segmentation
D)Undifferentiated segmentation
E)Concentrated segmentation

Question

Quizplus · Accepted Answer

Behavioural segmentation involves grouping consumers based on their behaviour towards a product or service, including their usage rate, user status, loyalty, and the benefits they seek. This type of segmentation is based on observable actions taken by consumers, making it easier to identify and target specific groups with relevant marketing messages.

Which of the Following Types of Segmentation Groups Consumers Based