Jimmy's Own Inc.introduces different kinds of snacks for the Asian and European market.In the context of segmentation bases, this is an example of:
A)geographic segmentation.
B)benefit segmentation.
C)demographic segmentation.
D)loyalty segmentation.
E)psychographic segmentation.

Question

Quizplus · Accepted Answer

Geographic segmentation is the division of a market based on where consumers are located. In this case, Jimmy's Own Inc. is targeting two different continents, Asia and Europe, which indicate that they are using geographic segmentation to divide the market based on the location of consumers.