An automobile ad is created in such a way that it appeals to people who value individuality.The company aims at grouping customers based on their personality characteristics.This is an example of:
A)geographic segmentation.
B)benefit segmentation.
C)demographic segmentation.
D)occasion segmentation.
E)psychographic segmentation.

Question

Quizplus · Accepted Answer

Psychographic segmentation involves grouping customers based on their personality characteristics and lifestyle. In this scenario, the automobile ad is created to appeal to people who value individuality, which is a psychographic characteristic. Therefore, the company is using psychographic segmentation as its marketing strategy.

An Automobile Ad Is Created in Such a Way That