A pricing strategy that relies on the promotion of sales, during which prices are temporarily reduced to encourage purchases, is called:
A)everyday low pricing.
B)price skimming.
C)high/low pricing.
D)market penetration pricing.
E)odd pricing.

Question

Quizplus · Accepted Answer

The pricing strategy described is high/low pricing, which involves offering regular prices on products but also periodically promoting sales with reductions in price to encourage purchases. This strategy aims to attract bargain hunters and help increase sales during slower periods.

A Pricing Strategy That Relies on the Promotion of Sales