Which of the following pricing methods focuses on the overall worth of the product offering as perceived by consumers, who compare it what they need to sacrifice in order to acquire the product?
A)Cost-based pricing methods
B)Value-based pricing methods
C)Competitor-based pricing methods
D)Supply-based pricing methods
E)Demand-based pricing methods

Question

Quizplus · Accepted Answer

Value-based pricing methods focus on the perceived value of the product to the consumer, rather than the cost, competition or supply/demand. It considers how much consumers are willing to pay for the benefits they receive from the product or service, and what they have to sacrifice (such as time, money, effort) in order to acquire it.

Which of the Following Pricing Methods Focuses on the Overall