The method in which a manager must estimate how much more, or less, consumers are willing to pay for a product relative to other comparable products is called the:
A)improvement value method.
B)supply-based method.
C)price skimming method.
D)premium pricing method.
E)cost of ownership method.

Question

Quizplus · Accepted Answer

The improvement value method involves estimating how much more or less consumers are willing to pay for a product compared to other similar products, based on the perceived improvements or additional value it offers.

The Method in Which a Manager Must Estimate How Much