Martin is experimenting with boosting the sales of the goods in his store by using odd-even pricing,multiple-unit pricing,and reference pricing.These are all examples of ___ pricing strategies.
A) psychological
B) status
C) luxury
D) exemplary

Question

Quizplus · Accepted Answer

Odd-even pricing, multiple-unit pricing, and reference pricing are all examples of psychological pricing strategies, which aim to influence consumer behavior and perception through pricing techniques. Odd-even pricing uses prices that end in odd or even numbers to create the perception of a deal or discount. Multiple-unit pricing offers discounts for buying more than one item, such as "buy one, get one 50% off." Reference pricing involves setting a price that references a previous price or a competitor's price to make the current price seem more attractive. These strategies all play on consumer perceptions and psychology to encourage purchases.

Martin Is Experimenting with Boosting the Sales of the Goods