Darren wants to impress his new girlfriend whose father is a nationally known race car driver.He drives his Lexus to the Chevrolet dealer and without negotiating,trades the Lexus in for a new smoke gray 545-hp Nissan GT-R.The car cost him $174,990 but he feels it is worth it to impress his girlfriend.What specific type of product did Darren purchase?
A) Convenience product
B) Shopping product
C) Specialty product
D) Consumer product

Question

Quizplus · Accepted Answer

A specialty product is a unique or high-end product that consumers are willing to go out of their way to obtain. The Nissan GT-R is a specialty product as it has a high horsepower, is relatively expensive, and has a distinct smoke gray color. Darren is willing to pay the high price to acquire a specialty product to impress his girlfriend.

Darren Wants to Impress His New Girlfriend Whose Father Is