During a department-head meeting at XYZ Corporation,the executives and department-heads were discussing all of the products the firm has to offer for sale.What were they referring to?
A) Product line
B) Product mix
C) Marketing mix
D) Brand mix

Question

Quizplus · Accepted Answer

Product mix refers to the combination of all the products that a company offers for sale.

During a Department-Head Meeting at XYZ Corporation,the Executives and Department-Heads