MARS Chocolate Company is making an estimate of the amount of candy it expects to sell during the Christmas season based on a specified level of marketing effort.The method MARS uses for forecasting sales includes all of the following except
A) executive judgments.
B) surveys of buyers or sales personnel.
C) time-series analyses.
D) correlation analyses.
E) financial ratios.

Question

Quizplus · Accepted Answer

The method MARS uses for forecasting sales includes executive judgments, surveys of buyers or sales personnel, time-series analyses, and correlation analyses. However, financial ratios are not typically used as a method for forecasting sales.

MARS Chocolate Company Is Making an Estimate of the Amount