When a company collects external marketing data, it looks at information about
A) its own sales figures.
B) activities of its sales force.
C) its customers.
D) its product and marketing costs.
E) its inventory levels.

Question

Quizplus · Accepted Answer

When a company collects external marketing data, it is gathering information about its current and potential customers. This can include demographics, buying habits, and preferences.

Answer: A, B, D, E 
 While external marketing data primarily focuses on customers, it can also include information on sales figures, sales force activities, product and marketing costs, and inventory levels. However, these factors are usually considered internal data sources.

When a Company Collects External Marketing Data, It Looks at Information