Stanley was trained as an engineer,but recently he has been assigned the marketing responsibility for his company.In his role as a marketer,he wants to know what marketing can and cannot control.You indicate that marketing cannot control
A) the price of the product.
B) consumers' social values.
C) the color of the product.
D) sales promotion for the product.
E) the distribution of the product.

Question

Quizplus · Accepted Answer

Consumers' social values are shaped by a complex set of factors, including culture, religion, family history, and personal beliefs. These are outside the control of marketing. While marketing can influence attitudes toward certain products or services, it cannot fundamentally change an individual's social values.

Stanley Was Trained as an Engineer,but Recently He Has Been