In determining whether to manufacture and market a line of luxury automobiles,Honda Motor Company studies the effects of economic conditions on consumers' ability and willingness to buy.The company is assessing ____ forces.
A) sociocultural
B) economic
C) legal and regulatory
D) competitive
E) technological

Question

Quizplus · Accepted Answer

The economic conditions and its effects on consumers' ability and willingness to buy is the key focus of Honda's study, hence the company is assessing economic forces.

In Determining Whether to Manufacture and Market a Line of Luxury