Bill is a carpenter who loves his job.Even when he is not working,he spends his time designing and building furniture and bookshelves for his own home.While not thrifty,Bill does not care much for material possessions and considers his job to be an act of self-expression,rather than a mere occupation.According to the VALS™ framework,which of the following psychographic groups does Bill belong to?
A) Strivers
B) Achievers
C) Makers
D) Survivors

Question

Quizplus · Accepted Answer

Consumers driven by a desire for social or physical activity, variety, and risk taking are motivated primarily by self-expression. These consumers include both the experiencers and makers.

Bill Is a Carpenter Who Loves His Job