Which of the following steps would a company undertake after it has determined the basic segments of the market that could potentially be satisfied with its product?
A) Developing the product positioning plan
B) Deciding the segmentation strategy
C) Designing the marketing mix strategy
D) Determining the product mix

Question

Which of the following steps would a company undertake after it has determined the basic segments of the market that could potentially be satisfied with its product?
A) Developing the product positioning plan
B) Deciding the segmentation strategy
C) Designing the marketing mix strategy
D) Determining the product mix

Quizplus · Accepted Answer

Once the firm has a good idea of the basic segments of the market that could potentially be satisfied with its product, the next step is concerned with positioning the product favorably in the minds of customers relative to competitive products.

Which of the Following Steps Would a Company Undertake After