Identify the step in the market segmentation process that involves focusing on a product's superiority to competitive products based on one or more attributes.
A) Determining the consumer needs and wants
B) Deciding the segmentation strategy
C) Designing the marketing mix strategy
D) Developing the product positioning plan

Question

Quizplus · Accepted Answer

Developing the product positioning plan involves focusing on how the product is positioned in the minds of the target audience relative to competitors. This step involves emphasizing the product's superiority over competitive products based on one or more attributes.

Identify the Step in the Market Segmentation Process That Involves