Focus group interviews tend to work best when moderators are natives of the countries where the interviews are held.

Question

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Moderators who are native to the country where the focus group interviews are held are likely to have a better understanding of the cultural norms, perspectives, and nuances of the participants. This can help them ask relevant questions, understand the participants' responses better, and establish better rapport with them, leading to more insightful and authentic insights. Moreover, native moderators are more likely to be familiar with the local language and dialects, reducing language barriers and misinterpretations.

Focus Group Interviews Tend to Work Best When Moderators Are