Research in which an interviewer asks current or potential buyers to answer written or verbal questions to obtain facts,opinions,or attitudes is called a ________.
A) survey
B) covert observational research
C) consumer panel
D) brainstorming session

Question

Quizplus · Accepted Answer

A survey involves asking individuals questions to gather information about their opinions, attitudes, or behaviors related to a product or service. Covert observational research involves observing individuals without their knowledge or consent, while a consumer panel involves a group of individuals providing ongoing feedback about a product or service. Brainstorming sessions involve a group of individuals generating ideas and solutions to a problem. Thus, the best choice for this type of research is a survey.

Research in Which an Interviewer Asks Current or Potential Buyers