Industry data cannot indicate how individuals feel about a company or its products.

Question

Quizplus · Accepted Answer

Industry data usually includes quantitative and objective measures such as sales figures, market share, and customer retention rates. These measures cannot provide insights into the subjective experiences and perceptions of individual customers. To determine how individuals feel about a company or its products, qualitative research methods such as surveys, focus groups, and interviews may be more appropriate.

Industry Data Cannot Indicate How Individuals Feel About a Company