Which of the following influences the decision to use a push or pull strategy?
A) Distribution system
B) Access to mass media
C) Type of product
D) All of the above

Question

Quizplus · Accepted Answer

All of the above factors can influence the decision to use a push or pull strategy. The type of product may determine whether it is better to push it through distribution channels or create consumer demand through pull tactics. Access to mass media can be a significant factor in building brand awareness and generating demand through pull strategies. Additionally, the distribution system can either support push or pull tactics depending on how easily the product can be distributed to retailers or directly to consumers.

Which of the Following Influences the Decision to Use a Push