Channel ________ refers to the number of intermediaries between producer and buyer.
A) number
B) size
C) length
D) logistics

Question

Quizplus · Accepted Answer

Channel length specifically refers to the number of intermediaries or middlemen involved in a transaction between the producer and buyer. The other choices, such as number, size, and logistics, may also be relevant when discussing distribution channels, but they do not specifically refer to the number of intermediaries.

Channel ________ Refers to the Number of Intermediaries Between Producer