Under which of these methods does a company adapt its product to the requirement of the international market while retaining the product's original marketing communication?
A) Product/communications extension
B) Product extension, communication adaptation
C) Product adaptation, communication extension
D) Product/communication adaptation

Question

Quizplus · Accepted Answer

Product adaptation, communication extension involves modifying the product to meet the needs of the international market while keeping the original marketing communication strategy.

Under Which of These Methods Does a Company Adapt Its