Scenario: Gro-Tru Grows To Europe
Gro-Tru, a maker of chemical fertilizers and pesticides, sees enormous growth potential in Central Europe. The company has received several unsolicited inquiries from potential importers in the region, but in most cases, they have expressed difficulty in getting the hard currency to pay for the imports. Alistair Green, vice president for new business development, is exploring how Gro-Tru might meet the needs of the potential market.
-Alistair has identified one option that might help the firm; selling goods or services that are paid for in whole or part with other goods or services. Alistair is referring to ________.
A) trade
B) partial trade
C) countertrade
D) counterselling

Question

Quizplus · Accepted Answer

Countertrade is a type of international trade where goods or services are exchanged for other goods or services instead of hard currency. This can be a viable option for Gro-Tru to meet the needs of potential importers in Central Europe who are having difficulty getting hard currency.

Scenario: Gro-Tru Grows to Europe