Scenario: Sanjeer's HomeCare Products
Sanjeer Sengupta, owner of Sanjeer's HomeCare Products, is considering going international. He feels that the products he manufactures will be well received, especially in developing countries. He wants to understand the exporting process and then consider the degree to which he wants to be involved.
-Through his research, Sanjeer learned that the first step in developing a successful export strategy is to ________.
A) initiate meetings
B) identify a potential market
C) commit resources
D) match needs to abilities

Question

Quizplus · Accepted Answer

The first step in developing a successful export strategy is to identify a potential market. Sanjeer must research and analyze the market to determine its potential for his products before committing resources or initiating meetings. Matching needs to abilities comes after identifying a potential market.