In manufacturing toilet paper for grocery store chains (and avoiding competing directly against Charmin),Potlach has followed which of Porter's generic competitive strategies?
A) differentiation
B) cost leadership
C) differentiation focus
D) competitive advantage
E) cost focus

Question

Quizplus · Accepted Answer

Potlach is likely using a cost focus strategy by targeting a specific market segment (grocery store chains) and offering a lower-cost alternative to Charmin, rather than competing directly with them.

In Manufacturing Toilet Paper for Grocery Store Chains (And Avoiding