Which of Porter's competitive strategies concentrates on seeking differentiation in a particular buyer group,product line segment,or geographic market?
A) segmentation focus
B) cost leadership
C) differentiation focus
D) competitive advantage
E) cost focus

Question

Quizplus · Accepted Answer

The differentiation focus strategy seeks to differentiate a company's product or service within a particular buyer group, product line segment, or geographic market. This approach allows the company to focus its efforts and resources on creating a unique product or service that meets the specific needs and wants of the targeted market segment. This strategy is different from the segmentation focus strategy, which involves targeting a narrow buyer segment but does not necessarily focus on differentiation.

Which of Porter's Competitive Strategies Concentrates on Seeking Differentiation in a Particular