According to Porter,the generic competitive strategy that reflects the ability of the corporation or its business unit to design,produce,and market a comparable product more efficiently than its competitors is called
A) competitive scope.
B) differentiation.
C) cost leadership.
D) diversification.
E) focus.

Question

Quizplus · Accepted Answer

The generic competitive strategy that reflects the ability of the corporation or its business unit to design, produce, and market a comparable product more efficiently than its competitors is known as cost leadership. This strategy focuses on reducing costs and offering products at lower prices than the competitors while maintaining a profit margin. This can be achieved through various means such as economies of scale, efficient supply chain management, process improvement, and cost-effective sourcing of raw materials.

According to Porter,the Generic Competitive Strategy That Reflects the Ability