Competitive scope is
A) the breadth of the company's target market.
B) a business strategy.
C) the common thread found in the firm's mission statement.
D) the foundation of the choice between cost leadership and differentiation strategies.
E) an element of the marketing mix.

Question

Quizplus · Accepted Answer

Competitive scope refers to the breadth of the company's target market, determining whether the company targets a broad market or a narrow market segment.

Competitive Scope Is