According to Porter,a business unit in a competitive marketplace with no generic competitive strategy is
A) achieving synergy.
B) practicing innovative leadership.
C) stuck in the middle.
D) not goal directed.
E) last in line.

Question

Quizplus · Accepted Answer

According to Porter, a business unit that has no clear, well-defined competitive strategy is "stuck in the middle." This is because they're not truly differentiating themselves from their competitors in any meaningful way, and thus are unlikely to be able to maintain a sustainable competitive advantage over the long term. Thus, the best answer choice is C.

According to Porter,a Business Unit in a Competitive Marketplace with No