Which of Porter's broad mass market competitive strategies requires tight cost control,frequent detailed control reports,and cost minimization in areas like R&D,service and advertising?
A) focus
B) differentiation
C) cost leadership
D) focus differentiation
E) concentration

Question

Quizplus · Accepted Answer

The broad mass market competitive strategy that requires tight cost control, frequent detailed control reports, and cost minimization in areas like R&D, service, and advertising is known as cost leadership. This strategy focuses on producing and delivering products or services at the lowest cost possible while maintaining an acceptable level of quality. It requires a relentless focus on cost reduction and efficiency, which requires tight cost control, frequent detailed control reports, and cost minimization in all areas of the business. Therefore, option C is the correct choice.

Which of Porter's Broad Mass Market Competitive Strategies Requires Tight