The middlemen in a distribution channel are sometimes called ________.
A) wholesalers
B) clerks
C) salespeople
D) assembly line workers
E) consumers

Question

Quizplus · Accepted Answer

Wholesalers are the middlemen who purchase products from manufacturers and sell them to retailers or businesses that sell directly to consumers. They are called middlemen because they are in the middle of the distribution channel between the manufacturer and the final customer.

The Middlemen in a Distribution Channel Are Sometimes Called ________