A marketing strategy consists of the following elements: ________.
A) the target market, the marketing mix, and the product placement only
B) the target market and the product placement only
C) the target market and the marketing mix only
D) the marketing mix, the product placement, and the potential customer base only
E) the product placement, the price, the promotion, and the place only

Question

Quizplus · Accepted Answer

A marketing strategy consists of selecting a target market and developing a marketing mix to satisfy the needs of that market. The marketing mix includes product, price, promotion, and distribution. The elements of product placement and potential customer base are not essential components of a marketing strategy.

A Marketing Strategy Consists of the Following Elements: ________