An ideal marketing objective is ________.
A) idealistic, quantifiable, and consumer-oriented
B) realistic, qualitative, and competitive
C) time specific, realistic, and quantifiable
D) quantifiable, research-based, and without regard to ethics
E) situational, unattainable, and internal

Question

Quizplus · Accepted Answer

An ideal marketing objective should be time specific, realistic, and quantifiable. This means that the objective should have a specific time frame for achievement, be achievable with available resources and capabilities, and measurable so progress can be tracked. Additionally, objectives should be consumer-oriented, ethical and feasible within the competitive market. This eliminates options A, B, D, and E.

An Ideal Marketing Objective Is ________