Which of the following is NOT a function of CRM software,which would help a company to learn as much as possible about customers and create a meaningful one-on-one interaction with each of them?
A) personalizing customer e-mail so that it addresses their particular needs
B) quickly identifying customers who call for customer service
C) calling customers at their homes to promote the latests products
D) offering products tailored specifically to customers' needs and desires
E) suggesting future purchases based on prior purchases or browsing interests

Question

Quizplus · Accepted Answer

Calling customers at their homes to promote products is not a function of CRM software as it can be considered intrusive and may not be effective in creating a meaningful one-on-one interaction with customers. The other options listed are all functions of CRM software that can help a company learn more about its customers and personalize interactions with them.

Which of the Following Is NOT a Function of CRM