When companies constantly take the pulse of changing customer needs and wants,then quickly adapt to meet them,they are able to ________.
A) create marketing after products are developed and produced
B) create a buyer's market
C) convince customers to buy existing products
D) satisfy customer preferences before they are expressed or even known by customers
E) convince customers to purchase products that don't really appeal to them

Question

Quizplus · Accepted Answer

Adapting quickly to changing customer needs allows companies to proactively satisfy customer preferences before they are even expressed or known by customers, creating a competitive advantage and potentially increasing customer loyalty. This approach is known as anticipatory marketing. The other options are not accurate descriptions of the benefits of adapting to changing customer needs.

When Companies Constantly Take the Pulse of Changing Customer Needs