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Better Business
Quiz 18: Constructing an Effective Business Plan
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Question 21
Essay
Imagine you just started a landscaping business in an area that gets very little rain each year.Your market research indicated that the homeowners would pay top dollar to beautify their lawns.Besides advertising in the newspaper or on the radio,name three ways you could promote the business.
Question 22
True/False
Even though it is a professional document filled with details and financial statements,it is important to capture the investor's attention by making the business plan interesting to read.
Question 23
Essay
You recently graduated from business school and you want to open up a small pizzeria in a large college town.There is a perfect space to lease for the pizzeria; however,a few doors down is a very well-established Italian restaurant that has been around since 1964.Their food has been legendary for all of those years.How would a market analysis help you decide if opening up the pizzeria near the restaurant would be a good idea or not?
Question 24
Multiple Choice
What is the purpose of the appendices in a business plan?
Question 25
True/False
Information on personnel recruitment belongs in the management team section of the business plan.
Question 26
True/False
The executive summary is so crucial that if it does not meet a potential investor's expectation,he or she might stop reading the plan and discard it.
Question 27
True/False
An exit strategy is often included in the financial section of a business plan.
Question 28
Essay
Steven wants to buy ten acres of land and start an organic farm near his home.He does not think that he has time to write a business plan.Describe three potential consequences of NOT writing a business plan.