When a company recognizes that the needs of one market segment is not the same as another and accordingly customizes its product offerings, it is said to be pursuing:
A) stuck-in-the-middle strategy.
B) rapid-growth strategy.
C) differentiation strategy.
D) focus strategy.
E) low-cost strategy.

Question

Quizplus · Accepted Answer

Differentiation strategy involves tailoring products to meet the specific needs of different market segments, distinguishing them from competitors.

When a Company Recognizes That the Needs of One Market