When a company produces a wide range of products for various customer groups, it is following a _____ strategy.
A) cost leadership
B) differentiation
C) customer retention
D) market concentration
E) share building

Question

Quizplus · Accepted Answer

A differentiation strategy involves producing unique products or services that are distinct from competitors. Offering products for various customer groups can be an effective way to differentiate from competitors and meet the specific needs of different segments.

When a Company Produces a Wide Range of Products for Various