A market segment consists of a group of:
A) similar products.
B) customers who have similar needs.
C) products that are considered obsolete.
D) diverse products produced by the same manufacturer.
E) customers who have diverse needs.

Question

Quizplus · Accepted Answer

A market segment is a group of customers who have similar needs or characteristics. They may have similar demographics, buying behaviors, or interests that set them apart from other customer groups.

A Market Segment Consists of a Group Of